I started this blog last month. Going in, I knew that Pinterest was going to have to be my biggest source of traffic. It’s the only platform I use for my blog. In this post, I’m going to tell you the 7 methods I used to grow my Pinterest audience from 0 to 118k monthly views in one month–without a scheduler or ads!
My growth on Pinterest is completely organic, meaning that I did not pay for ads or scheduler apps.
I was adamant on not spending any money to grow my Pinterest audience. My June 2020 goal was to hit 5k monthly viewers, and I hit 118k! I did this in 2020, while working a full-time job. It’s not too late if you’re also just getting started!
Monthly Viewers on Pinterest is a measurement of how active and healthy your Pinterest account is. It’s also a measurement of the amount of views/impressions you’re getting, which is a number you want to increase!
Related: My 1st Month Blogging Report
Because I didn’t have a scheduler, I spent quite a bit of time on Pinterest, but not a crazy amount. I’m still working a full-time job. Typically, it was around 20-40 min a day. I knew I wanted to grow my Pinterest audience without paying for anything, so this was the tradeoff.
Pro Tip: I recommend you launch your blog with at least 12 posts. It makes your blog look more full to your readers, and gives them the chance to sift through different posts! BUT you should start building your Pinterest presence as soon as possible. You don’t even need blog posts to start doing that.
My Pinterest Growth In June 2020
Total pins vs just my own pins. You can see that my Pinterest took off near the end of June. This is because I had begun creating my own pins for my blog posts. That’s why I recommend launching your blog when you have more posts! I got impatient and started with only a few posts, so my growth was pretty slow early-to-mid June.
My blog and Pinterest traffic typically flattens over the weekend. Not sure why, but I can relate–I personally prefer to spend my weekends with family or on Netflix! *This is niche-dependent.*
Here are the 7 tips I used to grow my Pinterest audience to 118k monthly viewers (in 1 month):
1. Set up a clean BUSINESS ACCOUNT profile
The most important thing is that you have a BUSINESS ACCOUNT. You’ll gain access to all of Pinterest’s resources for businesses by doing this.
*If you’d like, there’s an option to convert your personal Pinterest account into a business account! Just make sure your boards and pins align with your blog’s niche.
If you want people to become more engaged with your Pinterest content, you have to look credible. This is where your profile comes in. For your “Display Name,” start off with the name of your site OR your actual name. How do you want to be known?
Then, create a separator (“|”) and add some quick info about what your blog discusses. What’s your niche? This gives viewers a quick glance into what your blog/Pinterest is about.
For your profile picture, choose a clean photo of yourself!
I recommend close-ups, but I’m currently experimenting with this new photo I have from London Fashion Week while studying abroad. It’s a little more “professional” looking than the other one I had used, but my face isn’t the most obvious thing.
I know this can be challenging because there’s a character limit for the Display Name, but try your best!
NOTE: The monthly viewers number is different here, as it’s been a few days since the end of June 2020. My goal for July 2020 is to hit 300k!
My blog, Milk Tea Theory, doesn’t have a name that will give you an idea of what I write about (my mistake). I just love milk tea/bubble tea/boba, so I really wanted this name. That’s why I NEED the little blurb in my Display Name. Under that, you can edit your description, and add a bit more about your blog.
I also recently added a video as my Pinterest account cover. It’s nothing fancy (still took me FOREVER to make), but it adds a little bit of charm! If you’d like to check it out, here’s my account link. My username is milkteatheory.
Milk Tea Theory is a lifestyle blog focusing on quite a bit, so I wrote all my topics into my description. I’m a huge believer that people are multi-faceted, so why can’t blogs be, too?
2. Claim Your Website
This is VERY important if you want Pinterest to recognize that you’re credible and have your pins show up in their search engine. You’ll know you’ve claimed your website when you see this symbol show up next to your URL!
Here, Pinterest walks you through how to claim your website.
The steps might differ slightly for each web host, but Pinterest also has links based on your host. *You’ll want to do this from a web browser!*
In a nutshell, you’re just adding an HTML tag or file to your site’s HTML. Pinterest will locate this tag, and your site will be claimed!
3. Create Boards & SEO Them
Now that you’ve got your profile set up and your website claimed, you can start with the fun part! BUT make sure you SEO your boards!
It’s pretty simple.
Title your boards so that your viewers know what they’re about. “Aesthetics” and “Yummers” aren’t going to be exactly clear. Instead, you might want to go for “Apartment Inspiration” or “Easy Cooking Recipes.” In your description, make sure you use keywords as you briefly describe what your board is about.
How many boards should I have?
As many as possible! I only had 20 in my first month, all with SEO-ed descriptions and titles. Now, I have 31. Having a variety of boards that break down all parts of your blog/niche is also going to be an important way to gain followers and monthly viewers.
In each board, you want at least 50 pins. You can see below that I’m still building some of my newer boards. Personally, I’m trying to go for 50 boards with at least 50 pins in each.
*One of your boards should be a “Best Of __Your Site Name__.” This is where you’ll pin ONLY your own pins/blog posts!
You don’t have to do this, but you can go ahead and customize your board covers for a coherent look. To do this, create 600 x 600 pixel pins, publish them to the boards of choice, then click “Edit” and select your new pin as a board cover. If you’d like, you can add your website to the pin, too!
It’s tedious, but I love the end result! Also, I only did this a few days ago, so having a coherent board theme was NOT one of the tips I used to grow my Pinterest audience.
Should I join group boards?
You can! I haven’t joined any just yet (because social anxiety haha), but I do plan to join a couple in the future. My biggest concern was that I didn’t have very many pins at all, so I wouldn’t be contributing much. This coming month (July 2020), I plan to join a few (heard it’s a great way to grow my Pinterest audience!).
3. Stylize Your Pins
My first few pins were ugly, not gonna lie (my perfectionist self erased all of them from existence, so I don’t even have an example to show you here 🙁 ). They only got a few impressions, anyways. Better to learn from good-looking pins that show up in your feed!
I experimented with different formats (still experimenting!) and ended up with a solid style that Pinterest’s algorithm seemed to like. BUT, I’m not the biggest fan of them, so I’ve spent some time figuring out the style I like and want to stick with. Trying these out this coming week (early July), so I’ll let you know how they work out in my July 2020 update.
I use Adobe Photoshop for my pins (got stuck in the annual subscription on accident), but Canva (which is free!) is an amazing resource that I have used as well.
Best Pinterest size – 2:3 aspect OR 735 x 1102 pixels
Check out Canva’s resource on Pinterest size here.
Having good-looking pins is a huge part of how I came to grow my Pinterest audience!
The biggest tips are to have bigger words (easy to read) and use simple colors!
4. SEO Your Pins
THIS IS VERY IMPORTANT. You’ll want to SEO your pins so that they show up in people’s Pinterest feeds!
To do this, you want to make sure your pin has a strong title with good keywords (based on your blog post). In your description, write a blurb about what your pin is for. You’ve got 250 characters here, so use them up! Then, at the end, incorporate some hashtags that you think fit well for your pin and post topics.
Brief warning that you don’t want to just list out a ton of keywords. Make sure your description is still coherent!
Get Approved for Rich Pins
Rich pins are pins that have titles show up along with the photo in someone’s feed. This is important because viewers are more likely to interact with a pin if they see where it leads. Viewers will also see some information from your website on your pin, and this gets updated with your website has changes!
It’s completely free and you should get approved within 24 hours.
Check out this Pinterest resource on how to get rich pins.
5. Pin Actively
Now that you’ve gotten your profile, boards, and pins set up, the next question is: How often should I pin to grow my Pinterest audience?
The Pinterest algorithm favors active users, and with so many people on the platform each day, you’re bound to be buried under all the activity if you’re not active.
My Schedule (first two weeks):
Depending on my breaks during work, I usually pinned in the mornings. I was largely focused on filling up my boards, so I pinned like a madwoman. It took me about 20 minutes each day to keep all my boards active.
When I first started to grow my Pinterest audience (with zero of everything!), it was slow. BUT once I got a few boards and pins going, things began to kick off–especially when I published my own original pins!
My Schedule (later two weeks, and now):
Once I started publishing more blog posts and pinning them, I usually check in to Pinterest and pin a few things a few times throughout the day.
Honestly, my schedule isn’t strict. If I’m bored, I’ll hop on Pinterest for 5 minutes and pin a couple of things.
By that, I mean that I re-pin other people’s pins. It still makes up the bulk of what I’m pinning.
I typically schedule my blog post pins in the afternoon, to catch people who are getting off work and hopping onto social media in the evenings.
I have a hard stop at 8PM. No more Pinterest until tomorrow. It’s for my own sanity, and because people are likely going to be hopping to bed soon. Anyone awake will be interacting with the pins I put up earlier in the day.
6. Pin Content From Other Users
Don’t just pin your own content. You’ll want to share quality content from other users, too!
The recommended balance is 20-30% your content and 70-80% other content.
You do want to make sure that what you’re sharing to your boards is good quality. The Pinterest algorithm will catch on if you’re pinning pins that have broken links or links that aren’t related to the actual image.
Personally, I’ve never thought too much into the exact numbers of my pins. I just pin a few of my own, and re-pin a ton of other content (because it’s cool to see what other people come up with!). This isn’t going to be hard in the beginning, when you don’t have much content to start with (like me).
7. Don’t Stop Learning
The algorithm is always changing as Pinterest and their audience changes. Don’t stop learning. I was able to grow by an amount I couldn’t believe in just one month, but I’m still learning more as I read about how other bloggers are growing their audience.
I’ve been trying out a few new methods in the past 4 days since the end of June. Right now, I’ve already got 133k monthly viewers! I will update on these new methods at the end of July.
What I’m Trying Next
- Re-designing pins from old content!
- Some of my pins did well, and some didn’t. I’m still trying to figure out a style that I like, and want to make coherent.
- I plan to create new pins for the same article and put them out bi-weekly.
- Tailwind’s FREE trial.
- Everyone keeps raving about Tailwind, and I’m going to use the free trial to check out why! Tailwind will give you the best times to pin based on your Pinterest account and blog niche–I think this is a great method to try out! (I’ve been pinning randomly based on what I’ve found on Google haha!)
- Will update in my blog’s second monthly report for July 2020!
I hope you’ve found this post on the 7 tips I’m using to grow my Pinterest audience helpful! My biggest reminder is that you shouldn’t feel locked in by Pinterest. Take it easy, pin some things here and there, and watch your growth!
I’m currently trying out new methods that I’ll keep you updated on, and if you’d love to learn more, follow me on Pinterest and subscribe(: Good luck!
Related: My 1st Month Blogging Report